I create inspiring, informative content for lifestyle, travel and wellness brands across the country and abroad. Combining my written and visual storytelling skills, each project captures my clients’ unique, compelling narratives for publication on the web, social media and television.
VISIT UTAH: INFLUENCER CAMPAIGN PROMOTING WELLNESS ACTIVITIES AND HIGh-End Experiences in collaboration with Utah office of Tourism.
NATIONAL RUNNING DAY: AN EXCITING LOOK BACK ON SOME OF MY FAVORITE BRAND COLLABORATIONS AND RoAD RACES in honor of my favorite sport.
PENDRY PARK CITY: INFLUENCER COLLABORATION WITH THE LUXURY HOTEL and its FLAGSHIP RESTAURANT, KITA.
AMTRAK’S PACIFIC SURFLINER: PRODUCED SOCIAL MEDIA CONTENT AND BLOG POSTS FOR THE SOUTHERN CALIFORNIA TRAIN LINE.
VISIT LOS CABOS: EDITORIAL CONTET MANAGER AND COPYWRITER FOR LOS CABOS TOURISM WEBSITE, BLOG, AND NEWSLETTERS.
DICK'S SPORTING GOODS: NATIONAL RUNNERS MONTH NATIONWIDE INFLUENCER CAMPAIGN FOR SOCIAL MEDIA, DIGITAL, BROADCAST AND PRINT PUBLICATION.
MY SPORTS CLUBS: MY SPORTS CLUBS: MODEL, INFLUENCER & BRAND AMBASSADOR FOR GYMS IN BOSTON, NEW YORK, PHILADELPHIA & WASHINGTON, D.C.MODEL & B
PACHA MAMA: I wrote the story and screenplay for the nine-minute, real-time animated short film shot completely with a virtual production environment in Noitom’s Miami studio. In 2021, the film was named Best Use of 3D Animation and Best Remote Production in Non-Broadcast in the 42nd Annual Telly Awards.
LA COLOMBE: PRODUCED AND CREATED SOCIAL MEDIA CONTENT FOR THE COFFEE BRAND.
Wines of Germany: Created the social media content including viral videos and stop motion advertising for the U.S. launch of the brand's 2021 "Prost Every Moment" campaign.
VISIT MOROCCO ROADTRIP: We took a road trip through Morocco to explore Marrakech, Casablanca, Chefchaouen and the Sahara Desert to produce a social media video campaign for Visit Morocco. Audiences get a closer look at Morocco’s ancient cities, stunning architecture and exquisite landscape as well as the colorful people and creatures that welcomed us to their country.
48 Hours In Laughlin: I produced a social media and web campaign with Travelzoo and the Las Vegas Convention and Visitors Authority to attract younger travelers to Laughlin, a popular gambling destination in Southern Nevada. Rebranding the city as the gateway to the Mojave Desert, we marketed Laughlin to adventure seekers and outdoor enthusiasts. Customer response was so strong that the campaign was expanded to include a television commercial that ran on networks throughout Nevada, California and Arizona.
TRS CORAL GRAND OPENING: Step behind the velvet rope at the grand opening of Grand Palladium's newest 5-star resort in Costa Mujeres, Mexico. Using a unique first person perspective, my team created a fast-paced, exciting advertisement for the luxury resort that makes viewers feel as if they’re experiencing the exotic destination and amenity-packed property for themselves.
REFINERY HOTEL X WELLTH COLLECTIVE: For International Women's Day, I developed and executed a day of women's leadership and mindfulness events at NYC's Refinery Hotel in New York City, partnering with Wellth Collective, Carbon38, CitySweat and the Girl Scouts of Greater New York.
Iceland Travel Tips: My travel tip videos go beyond restaurant recommendations and sightseeing itineraries to include information not found in typical travel guide books. An experienced traveler, I share valuable tips allowing viewers to save money, stay safe and thoroughly prepare for trips to new destinations.
LOST IN PARIS:Working in front of and behind the camera, I produced a social media video campaign in Paris for Travelzoo. Exploring the City of Lights, the video evokes a romantic nostalgia unique to Paris by highlighting its famous landmarks as well as the artful design found in its most minute details.
NYSC: My team shot a promotional campaign for New York Sports Clubs in their flagship Astor Place gym for social media and web publication. The video highlights the elite gym’s various studios, artfully displaying the fitness facility’s state-of-the-art training services and amenities.
ICELAND TRAVEL DIARY: We set off on the adventure of a lifetime to film an informational travel video about Iceland for Travelzoo. Circumnavigating the country’s Ring Road, our team captured the breathtaking natural beauty of Iceland and interviewed with notable locals. Balancing educational and inspirational content, the content offers useful information not found in guide books. We were able to repackage the stunning imagery into “Top Five” videos, hotel tours and traveler tips clips.
SEE THE WORLD: I led the production of three simultaneous influencer campaigns that sent three first time international travelers oversees for the first time with a friend or family member who travels for a living. I collaborated with tourism boards and content creators to execute the campaign for Web, TV & SociaL.
AMTRAK'S CALIFORNIA ZEPHYR: In honor of the Transcontinental Railroad's 150th birthday, I produced an influencer campaign featuring @TiffPenguin. Scouting the itinerary and shoot locations, coordinating travel for talent and crew, budgeting the campaign, and writing corresponding copy for the web and social media, my campaign takes visitors along for the ride as Tiffany travels by train from Denver to San Francisco.
A Couple's Escape to Laughlin: After our first successful campaign with Travelzoo, the Las Vegas Convention and Visitors Authority, my team returned to the Nevada gaming town to film a second promotional video. We were presented with the challenge of framing the small city as a romantic destination. Working with professional models, and real life husband and wife, Michael and Crystal Rischer, I produced branded content highlighting leisure activities and high-end amenities to attract couples to Laughlin. The video appeared on Travelzoo and the Las Vegas Convention and Visitors Authority websites and social media channels.
ROLL THE DICE: This short film inspired by the poem, All The Way by Charles Bukowski, was shot in Brooklyn, New York, as a social media piece to promote the RKG Creative film department.
MSC SEASIDE: I produced the live broadcast of MSC Seaside's Naming Ceremony for Travelzoo's Facebook audience of more than three million followers. During the inaugural sailing, we offered an exclusive viewing of the new ship by showcasing its one-of-a-kind amenities as well as the tropical destinations passengers visit when booking an MSC Caribbean cruise.
FOLLOW THE FALL FOLIAGE: I lead a creative initiative to expand clients' exposure by repackaging deal content as themed roundups that gained more traction on social media and became newsworthy stories that could be promoted by broadcast and print media partners. This example, featuring five upscale New England B&Bs, was presented at the NEIRA Annual Conference to showcase Travelzoo's ability to promote clients beyond the deal.
TAKE A BRITISH ROAD TRIP... BY RAIL: Tapping into my expert knowledge of the British Isles, I wrote a sponsored article for Visit Britain that explores my ancestral homeland while bypassing the need to drive on the "right" side of the road. My story takes the audience beyond London, highlighting destinations in England, Scotland and Wales that are easily accessible by rail.
GUIDE TO WORLD PRIDE IN NYC: I developed and executed the company-wide campaign when NYC hosted World Pride in 2019. I published a series of articles detailed cultural events, family-friendly activities, local LGBTQ+ businesses to support, how to make the most of the March to the web and social media. I also designed, coordinated and hosted the corporate booth at the NYC Pride March, serving as a brand ambassador and auctioning off a vacation to the Côte d'Azur with proceeds benefiting GLAAD.
1 HOTEL SOUTH BEACH: I collaborated with the 5-star hotel to attract low season guests by highlighting the property's amenities that offset Miami Beach's scorching summer heat. This is an example of an editorial business development campaign I spearheaded to attract luxury hotels who did not want the discounted rates to be the lead story.
